Clash of clans vr ad8/26/2023 While $4.5mm is indeed a lot of money to spend on a single ad spot, the Super Bowl’s per-viewer rates aren’t completely divorced from spending norms within other forms of video advertising: last year’s Super Bowl XLVIII drew 112.2mm viewers. NBC, the network which hosted the Super Bowl, charged advertisers between $4.4 and $4.5mm per 30-second ad spot, which means Supercell likely paid around $9mm just to run the ad (excluding the production costs associated with hiring one of the most famous actors in the world to star in a commercial). This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl:
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